Ford Fiesta on Oct. 30 hosted a pre-party for 2,000 attendees of Red Bull’s Soundclash, a battle of the bands held on Washington D.C.’s Pennsylvania Avenue, in front of the Capitol Building, that pitted rapper...
As the lazy days of summer wound down and hints of autumn filled the air, it was back-to-school shopping season for parents and kids once again. It was also a sales opportunity that companies couldn’t...
As part of a strategy to connect with upscale consumers, Buick has partnered with Food & Wine and Travel + Leisure to produce a “cultural discovery” tour in which consumers test drive the Regal sport...
On Oct. 21, Trident Layers gum stormed New York City’s Times Square to celebrate the launch of its newest flavor, Cool Mint + Melon Fresco, by offering consumers the chance to pay for a ride...
Determining how long a live engagement should be is an important strategic consideration for event marketers. Often the debate boils down to a simple equation of quality versus quantity. When it comes to the youth...
From Oct. 19 to 21, ION Television reinforced its position as the fastest growing network on television by visiting its top eight New York City advertising agencies in a Greenhouse on Wheels. The mobile vehicle...
Pop-Tarts through December is bringing its iconic toaster pastries to life in a 3,000-square-foot pop-up shop located on 42nd Street in Times Square. Inside Pop-Tarts World, consumers can choose from more than 50 Pop-Tarts flavors...
Yahoo! News this fall traveled 6,000 miles across the country with the Ask America News van, an interactive experience designed to engage Americans in the issues surrounding the November elections. From its launch on Sept....
In a new partnership with the Rush Philanthropic Arts Foundation and Complex Media, Bombay Sapphire this year is sponsoring a search for the next great urban multimedia artist and photographer through the Bombay Sapphire Artisan...
For years, the conventional strategy for photo activations was to use them to create a draw to the footprint at a trade-show booth or consumer event, and then invite attendees to take a branded photo,...
