If you are ready to turn over the keys to that fleet of gas guzzling shuttle buses at your next event, you’re not alone. For the third year in a row, asset management company Janus...
On Oct. 31, workwear brand Dickies wrapped up a mobile experience called The Yard at the Voodoo Festival in New Orleans in which consumers tried to destroy its work pants with sanders, razors and weed-eaters....
In a high-tech world, the last of the low-tech event sectors is plugging in. Event staffing has for years been a rather “hands-on business” in which third-party brand ambassador providers recruit and manage staffers for...
This Oct. 10 marked the fifteenth consecutive year that Volkswagen has been a sponsor of the Chicago Marathon, and to celebrate that fact it launched the the Chicago Marathon Expo on the day before the...
From April to October, the Arby’s Charity Tour visited golf tournaments and community events in 17 markets to raise money for local Big Brother Big Sisters agencies and other youth mentoring programs. The tour has...
As part of a strategy to connect with upscale consumers, Buick has partnered with Food & Wine and Travel + Leisure to produce a “cultural discovery” tour in which consumers test drive the 2011 Buick...
When the economy took a turn for the worse, many companies began taking a hard look at virtual environments as an alternative to live events, or at least as a part of the package. But...
To raise awareness and drive purchase of its full line of sexual lifestyle products, condom manufacturer Durex tackled one of the most delicate issues couples face—the female orgasm—with a series of house party events. On...
In an effort to make a big splash for its first-ever venture out of the sock market and into boxers, briefs and boxer-briefs, GoldToe took New York City by storm on Sept. 16. The brand...
As part of an effort to educate older consumers about Connected Care, the nation’s first telehealth network, UnitedHealth Group brought its 18-wheel Connected Care mobile clinic to the AARP Orlando@50+ national convention and expo held...
