Farmers Markets are the place to be in the summertime—and in the spring and fall as well. Nothing quite compares to the aromas, colors, tastes and textures of fruits and veggies straight from the farm,...
The Halloween season is one of the top 10 consumer spending periods in the retail space, according to the National Retail Federation, amounting to almost $5 billion last year. As we move into the spookiest...
Michael McNally, brand relations director at LEGO, recalls being fascinated as an 11-year-old on a shopping trip with his mom at Columbia Mall, in Columbia, MD, where the LEGO World Show was on exhibit. “I...
Event marketers are known for their ability to take an idea from concept to execution quickly. However, even they agree the turnaround times are getting tighter as program time frames continue to shrink. Are shaky...
Ford this summer began a series of Fiesta Lounges at hot spots, fairs, festivals and malls in Denver, Phoenix and Southern California to reintroduce its cars to consumers and remind Millennials that Ford is more...
On Sept. 10, Diageo brand Johnnie Walker Blended Scotch Whisky took over the Altman Building in New York City and transformed it into the House of Walker experience where it hosted two tastings of its...
As part of a strategy to launch its new Cruze vehicle, Chevrolet created a 1950’s-era drive-in theater that featured hip-hop artists N.E.R.D. and Ciara, and 350 car lovers and MTV fans who danced and partied...
Environmentally friendly liquid compost Cow Wow is making some “poo-litical” noise this election season with its Heads of State tour. The centerpiece of the program is a pair of six-foot-tall Styrofoam and fiberglass busts constructed...
As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers a with a pop-up makeover experience that focused on bringing backstage fashion secrets and beauty trends to the masses. A new...
During last week’s Mercedes-Benz Fashion Week, held for the first time at Lincoln Center, official sponsor American Express offered an array of fashion-related events and experiences exclusively to its cardholders.
