On Sept. 11 and 12, recovery drink Code Blue returned to CollegeFest for a second year to reconnect with college students in the Boston area, a major market for the brand. The back-to-school event held...
To promote the Oct. 4 premiere of the new web series “Zombie Roadkill,” starring Thomas Haden Church, online network FEARnet is serving up undead treats at haunted houses in five markets as part of a...
Candy brand Tic Tac took advantage of the excitement surrounding the Emmy Awards on Aug. 30 to be the lead sponsor of a Luxury Gift Lounge at the SLS Beverly Hills Hotel two days prior...
It can be looked upon as a throwaway element, but if that’s your promotional product modus operandi, you are probably just throwing away your money. If handled properly, the stuff you give away can come...
This summer, skateboarding toy brand Tech Deck took its line of fingerboards to Europe as a sponsor of the Tony Hawk and Friends tour. The sponsorship activation was designed to build brand equity and get...
Wouldn’t it be nice if your experiential program could pay for itself? Or at least, offset costs enough to save it from the chopping block when budgets get tight? Companies like Hasbro, Bounty and HP...
To raise awareness about Alzheimer’s disease and to collect signatures on a petition asking Congress to make the disease a national priority, 55 Alzheimer’s researchers are spinning their way across the country in a cycling...
As part of its efforts to promote health and wellness, insurance provider Aetna on Sept. 1 launched the Aetna Healthy Food Fight. The 10-city tour, developed with chefs from The Culinary Institute of America (CIA),...
Summer concerts bring kids of all ages out to fairs and festivals, amphitheaters and arenas to rock with their favorite bands. And this year, as they piled into stadium parking lots and plied their way...
Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name it. But making sure a mysterious event...
