Brita this month is handing out reusable water bottles and coupons on eight college campuses to drive students to local stores to purchase one of its signature water pitchers. The program kicked off on Aug....
When the G20 Summit hit Toronto June 25, the delegates were tasked with the big issues: the global economy, green energy and financial reform, to name a few. Canada Tourism had just one mission: to...
When Ford’s zippy Fiesta hits American streets this year, to the casual observer it will look like a fun, affordable ride. With a sticker price of less than $15,000, some models come with a message...
To drive excitement and leads for the North American launch of the 2011 Ford Fiesta, Ford has launched a multi-tiered program of events in four Northeast markets—New England, Philadelphia, the New York/Tri-state area and Washington,...
When it comes to launching event programs in a market still stinging from the effects of the recession, some brand marketers feel more comfortable taking calculated risks than trying new ideas. That’s why more and...
Several sponsoring brands skipped the custom activations and lent their names to a series of full-scale baseball challenges set up throughout the fan experience:
It’s only been around for a few months, but it’s already kicking apps and taking names. Apple has sold more than three million units of its new iPad tablet since it launched in April, racking...
Jeep this summer is hitting 16 markets with a series of ride and drive events that give consumers a chance to test their limits on steep off-road driving courses. The Rocks and Road tour is...
On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up...
The Hershey Company this summer hit the road with the Twizzlers Irresistible Summer Road Trip, a cross-country effort to promote its newest flavor, Twizzlers Sweet & Sour Filled Twists. The eight-market tour, which launched July...
