Oracle Welcomes Java Users to the Family

Oracle’s new Java Road Trip hit the road on June 17 and will stop in 17 U.S. cities where it will visit with its loyal Java User Groups, or JUGs, and let them know that...

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Adidas Stands Out at Lollapalooza with Giant Shoebox

At this summer’s Lollapalooza music festival, long-time sponsor adidas boosted its visibility by propping a 16-foot by 30-foot branded shoebox constructed out of shipping containers next to the stage it sponsored. The activation was live...

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Hanes Event Gets Personal with Fashion Editors

Intimate apparel brand Hanes on August 5 held an afternoon press event to introduce fashion editors, stylists and influencers to its newest women’s products—a line of comfortable, bras, panties, tanks and T-shirts in bright colors....

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Mattel’s Color Shifters Tour Hits Canada’s Highways

To introduce Canadian kids and their parents to its new Color Shifters line of diecast cars, Mattel’s Hot Wheels brand created a life-sized color shifting Ford Mustang, which it will show off in 50 markets...

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Cooking Channel Treats Fans to Gourmet Ice Cream

Adhering to its mantra of “for food people, by food people,” the Cooking Channel is partnering with local gourmet ice cream and popsicle shops on its 15-city summer tour to reach serious foodies and differentiate...

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Threadless Takes Tees Offline for Mobile Tour

Online t-shirt retailer Threadless this summer launched its first mobile tour to celebrate the company’s tenth anniversary and introduce itself to its fans face-to-face. The e-retailer’s Threadless Everywhere tour traveled in a customized Airstream trailer...

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Twinlab Consumer Interactions Spike Up at AVP Matches

As part of a three-year sponsorship contract with the AVP, vitamin, mineral and bodybuilding supplement provider Twinlab has created a three-part experience at this summer’s AVP Nivea Pro Beach Volleyball Tournament that runs through September....

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Mootopian Oasis Touts Benefits of Milk

The California Milk Processor Board this summer is supplementing a year-long ad campaign called Mootopia with experiential lounges that are traveling throughout the state to surf and volleyball competitions, state fairs, outdoor malls and other...

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Mentos Freshens Up Facebook Page with Wacky Stunts

To generate content for its Facebook page and give consumers a reason to go visit it, candy brand Mentos (a.k.a. The Freshmaker) set loose a street team on the streets of Minneapolis for four weeks...

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Dove and Tabasco offer a taste of the good life

Smart women have known for years that the way to a man’s heart is through his stomach. Now it seems that marketers have awakened to that knowledge, too, and are incorporating sweet indulgences like wine,...

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