Oxygen Media on July 10 wrapped up its second Dance Your Ass Off tour in Orlando, FL, a five-city marketing program to promote the second season of the network’s signature “Dance Your Ass Off” dance...
Every event marketer knows that lead qualification starts with data collection, but collecting the right data makes all the difference. Unfortunately, ticking off an “interested in more information” box on an exit survey is easy...
To introduce the world to its new all-electric vehicle, the Nissan LEAF, the brand is rebooting its four-year partnership with Rodale Inc. and hitting the road to visit 18 high-performance sporting events, including, for the...
A box truck’s a box truck, no matter how you dress it up, unless of course the truck is a dental clinic or beauty salon, or even a swimming pool. This spring, brands like Lifetime...
So you just held your company's biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a...
The BET Awards Viewers Choice Mobile Tour hit the road last month to encourage viewers to vote for their favorite music artist, visit BET.com and watch this year’s awards show held June 27. The tour...
Unlike the permanent panels that are placed on residential rooftops, event marketers often have to set up and tear down solar panels at their events. One way to minimize the labor is to put the...
New spirits brand Familia Camarena Tequila this summer is spicing up the streets of Los Angeles with free tequila-infused tacos to enable consumers to sample the tequila’s flavor without sampling the spirit, which is against...
In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past...
Restaurant chain Qdoba is serving mini beef and pork tacos out of a vehicle inspired by traditional Mexican taco trucks at various stops in Seattle where street food served from mobile trucks has gained popularity...
