It was the event of the summer, and many of us are still trying to get over the unmistakable whirring of the vuvuzela stadium horns that filled the airwaves as the 2010 World Cup took...
Convenience store 7-Eleven is celebrating its iconic Slurpee frozen beverage with a mobile tour targeting 16- to 24-year-olds at favorite summer hang outs--malls, movie theatres, concerts, water parks, fairs and festivals. The tour is traveling...
Solar energy was at the heart of AT&T’s display at Earth Day’s 40th anniversary celebration on the National Mall in Washington, D.C., where thousands gathered on April 19 to embrace green living and practices. Though...
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years, but nothing rocked its foundation like the economic recession of 2009. Founded in 1984, the San Jose, CA-based maker of...
Making consumers work to be part of a brand engagement seems counterintuitive, but brands like Canadian Club Whisky, Starwood Hotels and Red Bull are doing just that. The secret to their success is a modern...
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and sponsoring hunts in which consumers competed to find them. This year, the brand has resurrected its Hide A Case program...
Green Mountain Coffee is connecting with consumers and sampling its caffeinated brew this summer on its first-ever mobile tour. Through Sept. 15, the brand will be visiting fairs, festivals, malls and high-traffic locations across the...
As part of its HP LaserJet Pays You Back global marketing campaign, entrepreneur and heiress Ivanka Trump and “The Apprentice” winner Bill Rancic on June 24 hosted an HP Payback event in New York City....
Like everything else (or so it seems) in event marketing, brand ambassadors are going digital. Now, it’s no longer enough that these brand reps be outgoing, articulate, approachable, nice-looking and match a target demo. Today’s...
Delta Airlines from June 18 to 20 activated Delta Dugout, an interactive experience for baseball fans at New York City’s Madison Square Park. The three-day event coincided with the interleague series between the Yankees and...
