Whether you’ve been faced with taking your event portfolio in-house out of necessity or just wondered if you could do it yourself, the decision to cut ties with your agency and go it alone is...
In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past...
To drive awareness and generate leads for its Palm Pre Plus smartphone, Palm in June launched a six-week summer tour. The initiative includes 18 brand ambassadors traveling in nine fully wrapped Palm-branded Smart cars in...
On June 4, Lifetime Network hit three locations in New York City with its “Makeovers on the Move,” tour—a glass box truck outfitted with makeover stations that provided free “diva” experiences including manicures, massages and...
If only standing in line for a brand experience were as entertaining as a Disney theme park where long serpentine lines are filled with animatronic surprises, strategic changes in scenery and the occasional visit by...
To thank its customers and create new business relationships, FIJI water invited a select group of L.A. influencers to an intimate dining event it dubbed FIJI Water Presents a Dinner with the True Tastemakers of...
Remember the extreme Diet Coke and Mentos experiments from 2007 in which two lab-coated science guys drop Mentos mints into two-liter bottles of Diet Coke? The video depicting the resulting geysers spewing across their backyard...
Dairy Queen is celebrating the 25th anniversary of its iconic Blizzard treat by taking a custom-designed Blizzardmobile to cities in 25 markets in the U.S. and Canada where through Aug. 13 it will distribute more...
Jockey is driving awareness for its Classics line of underwear (especially popular among men ages 40 to 60) through a six-week summer road trip that kicked off May 14. The touring vehicle is an Airstream...
Based on the success of last year’s three-market tour, the WE tv network and Wedding Central network and online portal have expanded to 20 markets this year in order to bring the message to even...
