Mobile apps: The new takeaway at consumer events

Just when you think you’ve seen it all, you haven’t. This is especially true in the world of mobile apps—those downloads you can drop on your Smartphone that do just about everything from turn off...

read more

Samsung Dodgeball Has Players Buzzing About its Newest Phone

Samsung Mobile on May 12 broke the Guinness World Record for the largest game of dodgeball. The athletic event, held at the 69th Regiment Armory in New York City, engaged 712 players, 262 more than...

read more

Eco-Friendly Pop-Ups

Event marketers have a real challenge on their hands when it comes to building eco-friendly pop-ups. Creating these immersive, temporary experiences is inherently wasteful because it often demands the same investment in building materials as...

read more

Express Shows Its Style for New IPO

To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited) and the clothing company’s 30th anniversary, on May 14 the brand threw a buzz-inspiring fashion show at Experience Square, the...

read more

Adult Swim Takes its Tour Strategy from Day to Night

Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus event to a multi-night engagement platform. Now in its third year, the tour is hitting nine campuses from April to...

read more

Cord-Free At The CTIA Wireless 2010

Over 40,000 attendees and 1,000 exhibitors came to experience the latest in wireless technologies at the CTIA Wireless 2010 trade show, held March 23 to 25 at the Las Vegas Convention Center. Brands not only...

read more

How AT&T Used a Sharp Playlist to Spin the Team USA Soundtrack

Music. It’s the universal language. What better way to connect with audiences than by playing tunes that energize, motivate or set a mood. And now, thanks to iTunes playlists, brand marketers can capitalize on the...

read more

Method Rolls Out ‘Laundry Smarts’ Campaign

Eco-friendly home care company Method on May 13 launched “Laundry Smarts,” the second phase of a campaign designed to raise awareness for its new laundry detergent, which hit shelves earlier this year. The program combines...

read more

U.S. Air Force Brings Its Jobs to Life Inside High-tech Tour

To demystify its often sci-fi-like job descriptions, the United States Air Force is bringing to life its “It’s Not Science Fiction” campaign inside a 6,400 square-foot Command Center Alpha augmented reality tour. Potential recruits are...

read more

El Jimador Sets Loose on Manhattan

As part of a strategy to personify its brand in a fun and realistic way on an important Mexican holiday, tequila brand el Jimador on Cinco de Mayo unleashed 100 brand ambassadors dressed as jimadores...

read more