Back in the ’80s, AT&T wanted people to use their phones to reach out and touch someone. Now, marketers want people to use their camera phones to reach out and touch their 2D barcodes so...
Sampling events are taking on a new level of sophistication. What were once trial-sized giveaway blitzes at major commuter hubs have become longer, more meaningful consumer interactions designed to generate positive word of mouth that...
In anticipation of Earth Day on April 22, The Advertising Specialty Institute published its first-ever list of top ecofriendly giveaway items. 1. ELEPHANT-POO NOTEBOOK Yes, it’s made from elephant poop. No, it doesn’t smell like...
To promote the second year of its spring training series โ30 Clubs in 30 Days,โ and to attract new viewers to the two-year-old network, the MLB Network this March took the show on the road...
Did you know that most of the surplus food from your trade shows, conferences and events can be donated to food banks—with no liability to either your company or the food service establishment? The Bill...
First-time sponsor LG Electronics pulled out all the stops to help consumers connect their passion for the game with the brandโs wide range of products during the NCAA Menโs Final Four tournament.
Dove Chocolate partnered with women's internet site iVillage and Gallo wines, among others, to create an Afternoon of Indulgent Moments. The four-hour event, held on Mar. 9 at New York City's Chelsea Market, offered busy...
Even though it's new razor, the Fusion ProGlide, won't be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at...
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10. The brand skipped traditional pre-promotions and instead relied on consumers...
Terminix and kid's museums seem like an odd combination at first. But upon closer inspection (pun intended), they’re a perfect pair. Most kids are fascinated by bugs. And, where there are children, there are family...