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April 23, 2010

Snap Happy

Back in the ’80s, AT&T wanted people to use their phones to reach out and touch someone. Now, marketers want people to use their camera phones to reach out and touch their 2D barcodes so...

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April 22, 2010

Sampling 2.0

Sampling events are taking on a new level of sophistication. What were once trial-sized giveaway blitzes at major commuter hubs have become longer, more meaningful consumer interactions designed to generate positive word of mouth that...

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April 22, 2010

Guilt-Free Tchotchkes

In anticipation of Earth Day on April 22, The Advertising Specialty Institute published its first-ever list of top ecofriendly giveaway items. 1. ELEPHANT-POO NOTEBOOK Yes, it’s made from elephant poop. No, it doesn’t smell like...

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April 21, 2010

Waste Not, Good Samaritans

Did you know that most of the surplus food from your trade shows, conferences and events can be donated to food banks—with no liability to either your company or the food service establishment? The Bill...

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April 20, 2010

LG Takes Center Court at Final Four Tourney

First-time sponsor LG Electronics pulled out all the stops to help consumers connect their passion for the game with the brandโ€™s wide range of products during the NCAA Menโ€™s Final Four tournament.

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April 20, 2010

Touchy Times

Terminix and kid's museums seem like an odd combination at first. But upon closer inspection (pun intended), they’re a perfect pair. Most kids are fascinated by bugs. And, where there are children, there are family...

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