Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10. The brand skipped traditional pre-promotions and instead relied on consumers...
When Harley-Davidson in January revealed its new Forty-Eight motorcycle, all the details had to be spot-on. From the music, to the mood, the venue, even the booze (beer, whiskey and tequila), every element had to...
Mutual of Omaha in May will visit 25 cities in 24 states to collect โahaโ moments from real people. An aha moment is a vision of clarity and wisdom, some might call it an โepiphanyโ...
Flash nights, or on-site pre-promotions, can make a marketing event more than a one-night stand. These supplemental parties are smaller in scope but offer a taste of the big event to come. They can also...
Even though itโs new razor, the Fusion ProGlide, wonโt be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at...
LโOreal Paris is giving facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach on March 17, the Go Beyond Clean...
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to...
Last month, West Coast-based financial services company Wells Fargo teamed up its New York-area financial advisors with a local fund-raising bowling event for 350 guests. On March 2, the brand sponsored Brian Leonardโs Rally at...
Brand mascots have inhabited advertising since the dawn of time. Ask any self-respecting baby boomer about Charlie the Tuna, Tony the Tiger or the Pillsbury Doughboy, and chances are he or she still recalls the...
Terminix is taking its mobile insect museum on a cross-country tour to educate family decision-makers about pest control. Dubbed Harryโs Big Adventure: My Bug World, the tour sprung from Terminixโs presenting sponsorship in 2008 of...