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April 19, 2010

Steal this idea: Harley-Davidson

When Harley-Davidson in January revealed its new Forty-Eight motorcycle, all the details had to be spot-on. From the music, to the mood, the venue, even the booze (beer, whiskey and tequila), every element had to...

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April 15, 2010

Flash Nights

Flash nights, or on-site pre-promotions, can make a marketing event more than a one-night stand. These supplemental parties are smaller in scope but offer a taste of the big event to come. They can also...

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April 15, 2010

Lโ€™Oreal Cleans up on College Campuses

Lโ€™Oreal Paris is giving facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach on March 17, the Go Beyond Clean...

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April 14, 2010

Green is the new red

Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to...

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April 14, 2010

Wells Fargo Supports Charitable Cause

Last month, West Coast-based financial services company Wells Fargo teamed up its New York-area financial advisors with a local fund-raising bowling event for 350 guests. On March 2, the brand sponsored Brian Leonardโ€™s Rally at...

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April 13, 2010

Modern-Day Mascots

Brand mascots have inhabited advertising since the dawn of time. Ask any self-respecting baby boomer about Charlie the Tuna, Tony the Tiger or the Pillsbury Doughboy, and chances are he or she still recalls the...

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April 12, 2010

Terminix Takes Bugs on Tour to Connect with Families

Terminix is taking its mobile insect museum on a cross-country tour to educate family decision-makers about pest control. Dubbed Harryโ€™s Big Adventure: My Bug World, the tour sprung from Terminixโ€™s presenting sponsorship in 2008 of...

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