Location, Location

Most trade show veterans will agree— there are few places less desirable than the back corner of the exhibit hall. After a year of setbacks and cancellations, many brands are struggling to get back the...

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New York Red Bulls Open Fan Zone at New Jersey Stadium

When opening day at the New York Red Bulls Arena soccer stadium in Harrison, NJ rolled around on March 20, fans who flocked (mostly by train) to the game were greeted outside by a brand...

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Then and Now: Touchscreens

In our new regular series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a...

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AEP Takes Pure Energy On Tour

When Ohio passed legislation in 2008 to become more energy efficient, utility companies like American Electric Power—one of the largest companies of its type in the country—were tasked with educating residents on how to save...

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Ghirardelli Hits the Road in Search of a Million Moments

Armed with a camera and bags filled with chocolate samples, Ghirardelli street teams are stopping consumers in 10 cities to capture their favorite chocolate “moments” on video and then post them to ghirardellimoments.com.

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Brand Ambassadors 2.0

The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to...

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Taubman Offers ‘Wicked’ Promotion

National mall owner Taubman has partnered with Broadway musical “Wicked” in a two-year program that will put displays and promotions in seven Taubman malls in markets where the musical will be on tour. The promo...

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Dove Chocolate Creates Indulgent Event

Dove Chocolate partnered with women’s internet site iVillage and Gallo wines, among others, to create an Afternoon of Indulgent Moments. The four-hour event, held on Mar. 9 at New York City’s Chelsea Market, offered busy...

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City Activations: How To Get Your Event Experiences Noticed

When it comes to generating buzz through live events, the nation’s biggest cities are often a brand’s first choice. But even in a busy metropolis like New York City, host to countless annual parades and...

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Know Thy Blogger

Getting a few of the right reporters to cover an event used to be good enough. These days, companies are adding blogger- targeted experiences to their p.r. and event programs in order to give their...

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