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April 9, 2010

Location, Location

Most trade show veterans will agree— there are few places less desirable than the back corner of the exhibit hall. After a year of setbacks and cancellations, many brands are struggling to get back the...

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April 7, 2010

Then and Now: Touchscreens

In our new regular series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a...

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April 6, 2010

AEP Takes Pure Energy On Tour

When Ohio passed legislation in 2008 to become more energy efficient, utility companies like American Electric Power—one of the largest companies of its type in the country—were tasked with educating residents on how to save...

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April 5, 2010

Brand Ambassadors 2.0

The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to...

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April 5, 2010

Taubman Offers โ€˜Wickedโ€™ Promotion

National mall owner Taubman has partnered with Broadway musical โ€œWickedโ€ in a two-year program that will put displays and promotions in seven Taubman malls in markets where the musical will be on tour. The promo...

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April 2, 2010

Dove Chocolate Creates Indulgent Event

Dove Chocolate partnered with womenโ€™s internet site iVillage and Gallo wines, among others, to create an Afternoon of Indulgent Moments. The four-hour event, held on Mar. 9 at New York Cityโ€™s Chelsea Market, offered busy...

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April 1, 2010

Know Thy Blogger

Getting a few of the right reporters to cover an event used to be good enough. These days, companies are adding blogger- targeted experiences to their p.r. and event programs in order to give their...

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