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March 29, 2010

Virgin Mobile Talks to EM

Virgin Mobile promoted its Baltimore and Washington D.C.-based Freefest during this yearโ€™s SXSW in Austin inside (and outside) a tricked out residential home on Eighth Street. Though itโ€™s not an official sponsor of the festival,...

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March 29, 2010

Vancouver Bound

While it’s tough to compete with the Olympic Torch Relay, several brands gave it their all with pre-Olympic events that touted their connection to the games and scored an emotional connection with consumers. Though Coke...

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March 26, 2010

Inside the LG Exhibit at CTIA 2010

At this yearโ€™s International CTIA Wireless 2010 trade show, held March 23-25 at the Las Vegas Convention Center, LG created an intuitive and focused experience in its 4,800 square-foot-space. Driven by the concept of simplicity...

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March 25, 2010

Lord of the Rings

The dream started in 1960, when a group of ski-loving Canadian businessmen returned from the Winter Olympics in Squaw Valley, CA, with an idea: Develop a ski destination in British Columbia to host the 1968...

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March 24, 2010

FIJI Goes VIP during SXSW

Premium water brand FIJI hasn’t missed one South by Southwest event in the last four years. The interactive, film and music festival attracts an educated and discerning consumer, which according to the brand is its...

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March 23, 2010

Handheld vs. Smartphone

Whether you're presenting at the premiere industry event of the year (Event Marketing Summit, anyone?) or calling for votes on this year’s “American Idol,” you want, no, you need to know what the folks listening...

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March 23, 2010

After Hours At SXSW

South by Southwest offers cutting-edge content, warm temperatures and all the barbeque you can eat. But when it comes to partying, this festival takes the cake. On March 16, the night before the music portion...

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March 18, 2010

Microsoftโ€™s SXSW Sponsor Zone

Taking advantage of the foot traffic from the many discussion panels on the fourth floor of the Austin Convention Center, Microsoft set up a chic booth (a black and white Audrey Hepburn print on the...

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March 17, 2010

Inside The SXSW Lounge Circuit

The Austin Convention Center is ground zero for the South by Southwest Interactive, Film and Music Festival and the central hub for sponsor activations. This week, EM toured them all (plus a few off the...

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March 15, 2010

Augmented Reality Goes Live

YES, IT’S A TOP BUZZWORD ALREADY. No, you don’t really understand it. To the uninitiated, the very term “Augmented Reality” may seem a little Star Trekky, but it’s not that far out there. Through AR,...

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