Virgin Mobile promoted its Baltimore and Washington D.C.-based Freefest during this yearโs SXSW in Austin inside (and outside) a tricked out residential home on Eighth Street. Though itโs not an official sponsor of the festival,...
While it’s tough to compete with the Olympic Torch Relay, several brands gave it their all with pre-Olympic events that touted their connection to the games and scored an emotional connection with consumers. Though Coke...
At this yearโs International CTIA Wireless 2010 trade show, held March 23-25 at the Las Vegas Convention Center, LG created an intuitive and focused experience in its 4,800 square-foot-space. Driven by the concept of simplicity...
The dream started in 1960, when a group of ski-loving Canadian businessmen returned from the Winter Olympics in Squaw Valley, CA, with an idea: Develop a ski destination in British Columbia to host the 1968...
Premium water brand FIJI hasn’t missed one South by Southwest event in the last four years. The interactive, film and music festival attracts an educated and discerning consumer, which according to the brand is its...
Whether you're presenting at the premiere industry event of the year (Event Marketing Summit, anyone?) or calling for votes on this year’s “American Idol,” you want, no, you need to know what the folks listening...
South by Southwest offers cutting-edge content, warm temperatures and all the barbeque you can eat. But when it comes to partying, this festival takes the cake. On March 16, the night before the music portion...
Taking advantage of the foot traffic from the many discussion panels on the fourth floor of the Austin Convention Center, Microsoft set up a chic booth (a black and white Audrey Hepburn print on the...
The Austin Convention Center is ground zero for the South by Southwest Interactive, Film and Music Festival and the central hub for sponsor activations. This week, EM toured them all (plus a few off the...
YES, IT’S A TOP BUZZWORD ALREADY. No, you don’t really understand it. To the uninitiated, the very term “Augmented Reality” may seem a little Star Trekky, but it’s not that far out there. Through AR,...
