Good Housekeeping Celebrates 125 years… on Broadway

Good Housekeeping magazine is letting the world know it's about more than cleaning house as it marks its 125th anniversary with a salute to influential and inspiring American women of the past 125 years. “Shine...

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New York City Rolls Out the Red Carpet for Oscar Night

New York City has been the scene of hundreds of Academy Award-winning films since the awards’ inception. To celebrate and recognize that fact, last weekend the city hosted its first official Oscar Night & The...

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Mattel Brings Barbie Campaign to Life

Riding the momentum of its Feb. 12 unveiling of Barbie’s new career-inspired “I Can Be” product line at New York’s Toy Fair, Mattel stirred up additional buzz by bringing the new line to life at...

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EA Sports Active Tour Energizes UK Consumers

The EA Sports Active fitness game for Nintendo Wii is on the second leg of its Get Active Tour, visiting shopping centers and fitness trade shows in the UK. It kicked off last June and...

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Motorola Weaves Social Media into Super Bowl Sponsorship

To promote its Motoblur social networking technology to football fans during the Super Bowl last month, Motorola teamed up with Chad Johnson (a.k.a. “Chad Ocho Cinco”), a wide receiver for the Cincinnati Bengals, to create...

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U.S. Army Launches Augmented Reality Game

The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted...

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The BNP Paribas Showdown Recruits New Tennis Players

Today, four of the top women’s tennis players in the world will battle it out on court at the BNP Paribas Showdown for The Billie Jean Cup and $1.2 million in prize money. The tournament...

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Harley’s New Forty-Eight Goes Back to Basics

Harley-Davidson in January officially unveiled its new Forty-Eight motorcycle before a crowd of riders, media and chopper enthusiasts in the basement of New York’s hip Ace Hotel. The sneak preview took place one night before...

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Bell Canada Motion Detection Kiosks

Bell Canada’s consumer experience, dubbed the Ice Cube, leveraged gesture-based technology across its dozen or so video kiosks. Sensors detected somebody approaching and converted the screen to a Bell Canada logo. Once guests got within...

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General Motors Shifts into Drive at Olympics

General Motors Canada is using the Winter Olympics to show off its full fleet, promote the upcoming launch of the eco-friendly Volt and drive leads. The automotive sponsor (associated with the Games since 1976) is...

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