LEGO Debuts New Universe at CES

At January’s Consumer Electronics Show in Las Vegas, LEGO unveiled the LEGO Universe Massively Multiplayer Online Game (MMOG), which is expected to bring the brand to life for thousands of online players all over the...

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AMEX Takes Fashion Week Online

American Express has added Twitter and Facebook to its Mercedes-Benz Fashion Week sponsorship. The multimedia activation kicked off in New York City last week and runs through Feb. 18.

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Coke Takes FIFA’s Trophy to the People

In anticipation of the World Cup soccer championships this summer, Coca-Cola has revived its FIFA World Cup Trophy Tour, which is visiting 85 countries and concludes with festivities in South Africa where the 2010 tournament...

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Bakugan Treats Fans to Ultimate Championship

On Feb. 21, loyal Bakugan fans will get a chance to compete in the game’s Baku-Con U.S. Championship tournament in New York City’s Roseland Ballroom. The championship is the culminating event of its 2010 national...

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‘Shear Genius’ Styles Salon at Sundance

Bravo’s series “Shear Genius” at the 2010 Sundance Film Festival presented a Shear Genius salon where celebrity stylists created hairstyles for A-listers and provided fans an inside peek at the show. The salon featured hair...

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New Belgium ‘Beer Rangers’ Tout New Ale

New Belgium Brewing Co. this month has unleashed a team of “beer rangers” clad in tan and olive uniforms who will appear in bars and retail outlets as well as in print ads and online...

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Burger King Seeks ‘Game-Changers’

Burger King on Feb. 4 embarked on the biggest tour in its history, an 18-week, 41-city BK Next Best Move national mobile tour that is hitting African-American communities in search of “game-changers” both on the...

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Strategic Snapshot

In the marketing realm, events must strike a unique balance between hightech and high-touch that can create both immense rewards and daunting challenges for event planners and marketers. At their core, events communicate meaningful information,...

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Inside the World of Social Media

A new report from the Event Marketing Institute, and underwritten by Jack Morton, takes a fresh look at social media and its impact on the event and tradeshow industry. Social media comprises myriad tools, applications...

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Big Tech Pop With Paperless

REDUCING PAPER USE at events can be as difficult as making major lifestyle changes. Both require a real shift in mindset. Companies like Oracle and Microsoft are encouraging change by rethinking the need for thick...

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