The ROI of Free

LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two sausage links...

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Why outsourced social media messages fall on deaf ears

IF YOU WANT TO EXTEND THE LIFE of your event programs through social media but you can’t tell a “retweet” from a “wiki,” you probably need some help. You could let an agency handle it,...

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There’s an App for That

THE IPHONE, BLACKBERRY, PALM, ANDROID and other smartphones are, according to some experts, slated to become the device of choice among consumers, bypassing even the personal computer and laptop over the next year. As always,...

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Making friends with procurement

No, your procurement department (or strategic sourcing, strategic spend management, purchasing or marketing services), isn’t going away. If anything, especially in daunting economic times, its influence is growing as companies seek to cut costs and...

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Cisco takes its global sales meeting virtual

Virtual events are one of the fastest growing platforms in the event industry. Yet despite their slick graphics, 3D environments and high-tech appeal, the pervasive question remains: How do you engage with attendees if you...

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Easing into virtual events

For many event marketers and their customers, taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live...

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Virgin Galactic Takes Flight

This is the story of the maiden voyage of Virgin Spaceship Enterprise and how the company known for being ahead of the curve showed 800 VIPs and members of the press on Dec. 7, in...

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The 411 on H1N1

For all of its events, Microsoft has a security and health mitigation plan in place. Until last year, it had rarely ever needed to put it into practice. Then came a case of the swine...

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Inside Microsoft

The tipping point happened about 12 years ago. It was a warm April day in 1998 and inside Chicago’s McCormick Place convention center, more than 100,000 people gathered for the spring COMDEX trade show, one...

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Warner Bros. Hits Malls to Showcase New Video Games

Warner Brothers Studios recently wrapped a 12-stop interactive mall tour in December in Gurnee, IL, that featured Kid’s WB Game Stations showcasing the Scooby Doo, Lego Rockband, Where the Wild Things Are, Scribblenauts, Touch Master,...

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