Farmer’s Insurance Agents Connect with Families

All over the country, independent Farmer’s Insurance agents have been hosting and taking part in events where the brand offers a free software package to help parents protect their children in case they’re ever lost...

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J&R Promos Same-Day Service

For the first week in December New York City pedestrians were stopped in their tracks and traffic came to a halt as three bike messengers hired by J&R Music and Computer World sporting refrigerator-sized boxes...

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WE Builds Support for Volunteer Campaign

To kick off its latest volunteerism initiative called Pledge 24 in 2010, WE tv took pledging to the people on Dec. 17 with a mobile Resolution Center where passersby could step out of the frigid...

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Phaidon Tests the NYC Market

Chances are we’ve all picked up a book published by Phaidon and didn’t even realize it. That’s what Phaidon Publishing hopes to change with its pop-up shop on Wooster Street in SoHo where it is...

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Tillamook Spreads the Loaf on National Sampling Tour

Celebrating its 100th anniversary, Oregon-based Tillamook Cheese shut the dairy farm gates behind it and hit the open road Jan. 9 on The Loaf Love Tour, making its first stop in Tucson, AZ, then nine...

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Wired Magazine’s Media Lounge Rejuvenates at CES

Wired magazine on Jan. 7 offered select show-goers and members of the press at CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge at The Society Café at The Encore,...

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RBC’s Olympic Eco Home Follows the Flame

2010 Olympic Torch Relay sponsor RBC has launched the Create A Better Canada Experience, a mobile tour traveling to community celebrations and places of interest along the nearly 28,000-mile torch relay route. A centerpiece of...

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California Lottery Offers Free Concert

The California Lottery in December held a private concert starring Michelle Branch for 200 guests. The concert was part of a promotion with Warner Bros. Records that included a new series of lottery scratcher tickets...

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Brought to You By…

By Lisa Goell Sinicki Selling sponsorships into your b-to-b events is no longer an option—it’s a necessity. “Without sponsorships we’d drive up our cost our attendees’ cost or both ” says Lynn Connelly director of...

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Where Are They Now: Omar Albertelli

June/July 2007 Motorola Back then: Before moving on to marketing for Motorola in Latin America Omar Albertelli was senior manager-promotions events and sponsorships. The goal was to get kids to tune into its portable listening...

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