Where Are They Now: Debbie Estes

August 2007 Best Buy

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EM’s Annual Executive Roundtable

EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape and where the industry is really going The doors were closed. The coffee was poured. The conversation began.

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Olympus’s U.S. Open Advantage

The camera company ups the ante with a totally immersive US Open activation program

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Reaching Out to Gay and Lesbian Consumers

Gay and lesbian consumers flock to brands that become a part of the community

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Action Sports Offer Broad Appeal

Action sports have arrived and broader appeal up and down the age ladder means more fans to connect with your brand

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Retailers Unwrap Their Holiday Events

Retailers unwrap their holiday events From cooking demos at Williams-Sonoma to shiny new Infiniti EXs rolling into Bloomingdale’s store windows the holiday is coming alive at retailers around the country. Here’s a peek at some...

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Signage that Cuts Through the Clutter

How to use signage to cut through the clutter

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Turning Brand Heritage into Retro-Cool Events

Your brand may be hiding its modern day marketing magic in its roots Marketers spend countless hours trying to stay two steps ahead of today’s consumers. Running projections analyzing forecasts studying trend reports and hoping...

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Macy’s Thanksgiving Day Parade Characters

A look at some of the most marketing-centric characters to ever be featured in the Macy's Thanksgiving Day Parade

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2007 EM Dream Team: Jeffrey Fulgham

Jeffrey FulghamDream Team title: Executive VP-Global MarketingCurrent position: Chief Marketing Officer GE Water

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