Brands Use Face-to-face to Change Perceptions

Consumers usually have a pretty clear idea about brands. Mention Q-tips and women associate the product with cleaning their babies’ ears or removing rings of mascara from their eyes. Coleman brings images of coolers stocked...

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Music Sponsorships Are All About the Details

To really make the most of your sponsorship dollars it’s important to find ways to better connect with loyal music fans and that means a one-size-fits-all strategy just won’t cut it. Here’s a look at...

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Verizon Reaches Demo Via Music

Verizon Wireless connected with Memphis' African-American community by engaging the enthusiastic choristers from Miracle Temple Sanctuary Apostolic Deliverance Temple and Holy City who vied with finalists from six other congregations in a musical extravaganza called...

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Wachovia Gives Consumers a Crack at Thousands in Cold Hard Cash

To promote its Way2Save high interest savings plan Wachovia last week hit the road with a 12-city tour that gives consumers a chance to win $2 000. The bank’s Way2Save Challenge Tour features a three-story...

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Soft Scrub Cleans Up on Dancing With The Stars Tour

Soft Scrub recently wrapped a 38-city tour as a sponsor of the Dancing with the Stars tour which ended its winter segment this month and kicks off again in June.

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AirTran Leverages Racing Partnership by Speeding Up Check-in

Travelers flying AirTran Airways out of New York’s LaGuardia Airport on Feb. 12 were greeted by a pit crew of Danica Patrick look-alikes. Four brand ambassadors sporting branded Andretti Green Racing t-shirts and Patrick’s signature...

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Samsung Breaks World Record with Autograph Signing

Samsung recently partnered with Circuit City and the Pro Football Hall of Fame for a program that tied cause marketing with record-breaking events. On Jan. 9 18 Hall of Fame football players took to the...

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Intel Brings WiMAX to Life at CES

Intel last week wowed CES crowds with a WiMAX demo that fully connected a full-scale BMW racetrack outside the convention center with the company’s on-site CES booth in the Central Hall of the Las Vegas...

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Nissan Canada Leverages Grey Cup Sponsorship with Game Show

Nissan Canada recently activated its Grey Cup Festival sponsorship with an interactive game show. The festival held November 22-25 is the culminating point of the Canadian Football League season and included a Nissan Rogue Tailgate...

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DWS Scudder Brings Snowy Village to Beverly Hills

DWS Scudder isn’t just showing consumers what climate change can do to the environment—it’s showing them how it can be an investment opportunity as well.  

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