Software company SAP connected with potential customers at this yearโs National Retail Federation show by leveraging its own current relationships.One example: SAP customer Harrods hosted a session showing how the retailer uses a single platform...
UnitedHealthcare has signed on as title sponsor of the 2008 Nautica NYC Triathlonโs two-day expo which will be held July 18-19. The healthcare provider also has renewed its title sponsorship of the 2008 Nationโs Triathlon...
To promote its title sponsorship of this month's USA Sevens North America's largest rugby tournament New Zealand's Steinlager beer launched the Crack One Open campaign an effort that plays off of the gameโs rough reputation...
Suzanne Babb a professional office organizer from Phoenix starts her mornings at 7 a.m. She gets her son and daughter ages nine and 14 up and ready for school and then hops into her brand...
What it is what it ain't who's making itโ and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end of...
Accurayโs preferred means of approaching its trade show marketing is to bring its CyberKnife Robotic Radiosurgery System to the show floor because the system is quite the draw on its own. The challenge occurs when...
Whether itโs a new product launch a deep dive into something that canโt be fully explored at a larger event or just a chance to let your customers spend some quality time with your offerings...
