Standing Out as a Sports Property Part I

To theme or not to theme that is the question all event marketers must ask themselves before designing an attendee experience at a property known for its passionate fan base. Car games at NASCAR. Football...

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Sponsoring Olympic Athletes

As the countdown to the 2008 Beijing Olympic Games begins many brands are waiting with nervous anticipation to find out if the athletes they sponsored will make the cut. Will they get to be associated...

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Honest Tea Steps Up Efforts To Support Wider Distribution

As part of a strategy to become more accessible and reach a broader audience Honest Tea in May will launch a yearlong 10-city guerrilla sampling tour. In addition a partnership with Jamis bikes will allow...

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Levi’s Drives Traffic To New NYC Store

Levi’s is building excitement for the grand opening of its fourth New York City location this time in Times Square by commissioning 3-D sidewalk chalk artist Julian Beever to create an original piece of art...

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Slurpee Rocks with Guitar Hero

7-Eleven and Activision have partnered with Coca-Cola and Microsoft in a marketing blitz to promote the new Full Throttle Frozen Blast Slurpee drink and to generate interest for Activision’s new game Guitar Hero: Aerosmith which...

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PlayStation Connects With Music Fans At Bamboozle

Sony Computer Entertainment America leveraged its first-ever sponsorship of The Bamboozle Festival—a two-day alternative music festival at the Meadowlands Sports Complex in East Rutherford NJ—this weekend with a variety of activations surrounding its PlayStation brand.“The...

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Early Times Creates Giant Mint Julep At Derby

Early Times leveraged its sponsorship of the Kentucky Derby this year by creating what the company claims is the World’s Largest Mint Julep a six-foot tall glass filled with the traditional drink of the Derby...

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A&E ‘Decontaminates’ Andromeda Fans

A&E is promoting its upcoming miniseries “The Andromeda Strain ” based on Michael Crichton’s 1969 bestseller about extraterrestrial germs run amok by enticing consumers into a custom-made “decontamination” chamber. The space-age chamber features a  two-and-a-half...

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Wells Fargo Connects In Movie Theaters

Wells Fargo Home Mortgage a division of Wells Fargo Bank last month reached thousands of real estate professionals in 29 markets via a live simulcast held in 50 multiplex movie theaters. The simulcast launched the...

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Kraft Rolls Out Tour To Support New Bagel And Cream Cheese Line

To drive trial and sales of its new Bagel-fuls product line—bagel sticks filled with Philadelphia cream cheese—Kraft is taking the tasting campaign on the road. The nationwide sampling tour kicked off April 9 at a...

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