The demo in your trade show exhibit draws a crowd. Customers and prospects are mesmerized by what they see. They’re doing exactly what you want them to do: thinking about what your innovation could do...
Once upon a time nightlife events consisted of attractive men and women dropping into bars and nightclubs wearing tight t-shirts and armed with samples. But as with every other experiential niche the old reliable tactics...
This September Oracle threw the greenest OpenWorld in the event’s 12-year history. By taking inspiration from its environmentally committed employees foreign partners and host city of San Francisco Oracle significantly reduced the impact of its...
Tag Heuer transformed The Waterfront a New York City event space into an art gallery for a press event and launch of a touring photography exhibit. Held Sept. 13 to coincide with Fashion Week the...
When it comes to influencing employees the old adage really rings true: It’s not just what you say; it’s how you say it. A just-published report reveals that live experiences are highly valued as a...
Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge. Nine tips:
Having a web presence as part of a fully integrated event campaign is no longer a nice add-on; it’s now an almost expected part of the mix both for b-to-b and consumer events. But marketers...
