Hitting The Boards

EVENT MEASUREMENT dashboards are getting big play as brand marketers begin to consolidate their measurement efforts and data-mining. Don’t have one? OK timeout: A dashboard is a graphic user interface or report that houses and...

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Happy Employees Make the Best Brand Ambassadors

AS MARKETERS TRY TO  BUILD WORD-OF-MOUTH BUZZ a few have realized the ultimate influencers may already be on their payrolls. McDonald’s Hewlett-Packard and Amtrak have found that engaging employees as brand ambassadors gives them credibility...

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Brands Sponsor Amateur Athletes

Let’s play a game of Jeopardy. The answer: Barry Bonds Roger Clemens Michael Vick. The question: Name three athletes who aren’t swimming in endorsements right about now. And for good reason. Hindsight is 20/20 for...

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Retail Stores Go Experiential

Event marketers have long looked to their brands for inspiration—extracting their best attributes unearthing their hidden benefits and transforming their emotional touchpoints into hands-on product experiences that are fun relevant and bigger than life. But...

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Camera Phones Upgrade Photo Activation

Welcome to Generation Me! Whether it’s MySpace Facebook or any other social networking website consumers are sharing their lives with the rest of the world all over the web—especially with photos. For event marketers this...

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Using Buzz Metrics

Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science...

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Generate Web Buzz Pre-event

As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more...

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Tapping Student Networks

State school sporting events have long been the venues of choice for marketers looking to make connections with coveted college student populations local fans and tightly-knit alumni networks. But the Big Ten is hardly the...

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