Discovery Adds Green Experience To Animal Planet Expo

Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo The Animal Planet Expo tour on the road for its 11th year has added the Planet Green Experience to its list of family-oriented...

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Don’t Mess With Texas

SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips...

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Getting Employees Pumped About Internal Events

Enthusiastic employees are integral to the success of internal and proprietary b-to-b events. And it’s up to the event team to get them stoked. Here tips for building the excitement. Keep the branding consistent. Most...

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Pressman Toy Promos ‘The Office’ Themed Games With Events

There ain’t no party like a Scranton party kids. To mark the official launch of “The Office” board and DVD games Pressman Toy is hitting the PA town for a day filled with Dundler Mifflin-inspired...

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Burger King Offers Up Apple Fries at Concert

As a way to connect kids and families with its new Fresh Apple Fries menu item Burger King has inked a deal to be the presenting co-sponsor of the Jonas Brothers’ Burning Up Tour a...

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Jockey Promos Sponsorship Of The Underwear Affair

To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/ 5K Walk presenting sponsor Jockey recently activated with a promo event in Los Angeles. The brand last month donated underwear...

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POM Tea Targets Health-Conscious Consumers

POM Tea is on the road now through September to promote its new 16 oz. bottle with the message “antioxidants on the go.”  Positioning itself as a healthier beverage POM Tea is targeting health-conscious younger...

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Targeting B-to-B Influencers

Rob Cross an associate professor in the management department of University of Virginia's McIntire School of Commerce and co-author of the book The Hidden Power of Social Networks says “Traditionally the tools for finding key...

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Getting the Most Out of a Pop-up

When brands make a major investment in creating and executing a pop-up the focus is often on awareness—creating impressions and buzz and changing perception of the brand by casting it in a new and inventive...

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Teen Vogue Stages Style Swap

Capitalizing on the swap meet trend (where friends and peers meet up to exchange clothes and accessories) Teen Vogue earlier this month held a Style Swap for 500 of its young readers. The Style Swap...

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