Your trade show presence is a huge investment. You spend big bucks on the exhibit space. Then thereโs airfare cabs meals. You need to increase sales and wow the competition. One way to do that...
Ice cream brand Ben & Jerryโs kicked off a new joint partnership with the Lennon Estate and nonprofit organization Peace One Day by restaging the Bed-In For Peace event famously created 39 years ago by...
YOU'VE PROCURED THOUSANDSย of samples trained brand ambassadors and are ready to hit the ground running. But even the most interesting and well thought-out sampling campaign can fall flat if your brand is hit with...
IN THE WORLD OF outdoor event setups tents may be the established superstar but domes are the up and coming indie starlet. What makes them so attractive? Theyโve got range able to play a variety...
IN A WORLD of cans and bottles the silvery Capri Sun pouch has stood the test of time. Playing on its California cool image the brand treated 12 cities this summer to a giant skate...
In the not so distant past women draped themselves on new cars like shiny hood ornaments and worked behind the scenes to help their bosses take credit for the perfect corporate event. But thanks to...
MANY BRANDS rely on their biggest sponsorship properties as once-a-year platforms for launching new products making big announcements and getting face time with customers. But few take full advantage of all the ways a title...
Who she is: With 32 years on the job at HP 19 of them in trade shows and events Brungardt is an exception in a world where people usually jump from one company to another...
EVENT SPONSORSHIP is an effective and efficient way for brands to reach their target audienceโracecar fans via NASCAR baseball lovers via Major League Baseball. But sponsoring a regional event or a small team of people...
