Who she is: Fontaine is the driving force behind Fordโs mission to get more people into its cars a key strategy as the company launches new vehicles including the 2009 Flex. Grassroots programs multicultural marketing...
Who she Is: When Pollack joined Google four and a half years ago she was the first โofficialโ events person at the company bringing 13 years of experience from the production side. That knowledge helped...
Lexus has extended its agreement with the United States Tennis Association and the U.S. Open through next year; as part of the deal the brand is introducing new activations this year including an event this...
To connect with an African American demo Nestle Coffee-mate is hitting the road to bring its cafรฉ experience to events in four markets. It kicked off its tour last month at the Essence Music Festival...
The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and high-profile djs to the 21-and-over crowd at bars and nightclubs in the Midwest and Texas. The invitation-only influencer events will...
AT&T is connecting with the over-65 set this fall by hosting a series of free educational events throughout the Northeast. The regional Cell Phones for Seniors and Surfing for Seniors program kicked off at senior...
For 16 days of the Olympic Games and 11 days of the Paralympics Games in August Coca-Cola connected with stakeholders and consumers in Beijing via its Coca-Cola Shuang Experience Centerย (the Coca-Cola Pavilion). Highlighting its...
McCain Foods has launched an integrated campaign to raise awareness for its potato product line. The effort which includes advertising pr online marketing and a street component plays off the national presidential election and the...
To get the word out about Hellโs Highway the third installment in its Brothers In Arms World War II-themed video game series game publisher Ubisoft offered attendees at this yearโs Penny Arcade Expo (PAX) an...
There are no Target stores in Manhattan (sigh) but from Sept. 12 to Sept. 15 New Yorkers could get first dibs on many of the retailerโs newest home fashion and beauty collections at one of...
