To create press buzz for the unveiling of its limited edition diamond-encrusted SD1100 Digital ELPH camera Canon turned to tennis pro Maria Sharapova a long-time ambassador for the brand. The camera containing 88 white diamonds...
LโOrรฉal Paris activated The Color Space a 5 000 square-foot interactive beauty pavilion at the Minnesota State Fair from Aug.21-Sept. 1. The red-carpeted pavilion provided an environment for men and women to learn about the...
Comcastโs Style network is back on tour with its 34-foot โStyle Beauty Bus โ offering free mini-makeovers to females in 10 cities from August through November. This season the tour includes a new focus on...
To support the launch of its new Guiding Stars Nutrition Navigation System Food Lion and Bloom supermarkets launched a five-market mobile marketing tour. The Guiding Stars program assigns one two or three stars to products...
Employees at Lush Fresh Handmade Cosmetics retail stores went to work on Aug. 27 nearly au naturale wearing nothing but aprons reading โAsk my why Iโm naked.โ The one-day stunt executed at 27 stores in...
Outdoor retailer Eastern Mountain Sports this past weekend created and executed the NorโEaster outdoor festival a three-day event featuring mountain climbing conservation and live music. โWe have sponsored other events but this is the first...
Office Depot will be a co-primary sponsor of Tony Stewartโs No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series vehicle along with Procter & Gambleโs Old Spice starting in 2009. His car will have a...
"IF YOU BUILD IT THEY WILL COME."ย Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths that will...
Who she is: Litzow is charged with ensuring that SAPโs 3 000-plus annual events offer a consistent brand and customer experience throughout the world. Those events range from large customer conferences such as Sapphire which...
EVENT MARKETERS have heard all the myths. Events canโt generate the revenue needed to cover their costs. Events are just for brand building maybe product launchesโoutput investments that donโt contribute much to the bottom line....
