On Aug. 8 Hyundai stopped by New Yorkโs Financial District to offer consumers a first-hand look at the automakerโs first luxury performance sedan the Genesis. Visitors could hop in the passenger seat and take a...
To spread awareness of its Just Picked Just Caught Just Joe promo in August chain restaurant Not Your Average Joe took its chefs to local farmers markets to demonstrate their skills on cooking from scratch.ย ย
To get viewers revved up about the Sept. 3 premiere of its new original series โSons of Anarchy โ the FX Network had 50 Harley-Davidson riders hit the streets of Beverly Hills Hollywood Los Angeles...
Chiliโs is looking to connect with college football fans via a tailgate tour that will visit 18 major college football games this fall between Oct. 11-Nov. 15 including LSU at Florida Oklahoma vs. Texas and...
Itโs the 21st century. Scenes of middle class Americans strolling around a massive indoor shopping complex (commonly known as a mall) in their sweatpants window shopping at The Sharper Image sipping an Orange Julius and...
Even in a down economy Californians still love cruisinโ in their squeaky-clean cars. So to make connections in the local market State Farm offered drivers something special for their gas-guzzling babiesโspa therapy. From July 7...
The power of b-to-b road shows continues to grow with brands of all shapes and sizes reaping the benefits of on-demand tours that take products and services directly to customers and prospects.Some tours are producing...
Event Tours: History-NASCAR Partnership Promotes โIce Road TruckersโTo drive tune-in to this seasonโs June 8 premiere of โIce Road Truckers โ cable net History teamed up with NASCAR in a partnership that brought an Ice...
This April the Microsoft Windows brand for the first time turned to experiential marketing to give its Windows Live Photo Gallery and Windows Live Spaces photo sharing and social networking services a boost in awareness....