To connect with participants at the L.A. Cancer Challenge on Oct. 26 Health magazine activated its sponsorship with a presence that tied into editorial content from the magazine. The brand set up a smoothie bar...
Sharpโs Aquos brand marked its second season as the official HDTV of Major League Baseball with the largest integrated sports marketing effort in the companyโs history. Key to this yearโs strategy was a series of...
On Oct. 5 athletic brand Atayne activated its sponsorship at the Maine Marathon in Portland ME byโฆ picking up trash. The one-and-a-half-year-old athletic apparel brand sent volunteer brand ambassadors out on the 26-mile course with...
In an effort to reinforce its brand among U.S. consumers Russian Standard Vodka recently hit nine markets with the Girls of Miss Russia USA tour. Claiming to be Russiaโs No. 1-selling premium vodka and nightlife...
Last Saturday Bloom grocery stores attempted to break the Guinness World Record for most couples kissing simultaneously. The brand distributed invitations encouraging football fans to lock lips with their neighbors during a half-time event at...
Pentel in August will engage in its largest college marketing effort to date. Teams of brand ambassadors will hit 37 college campuses this fall with samples to generate word-of-mouth for the brand with a back-to-school...
Restaurant chain Ruby Tuesday is saying goodbye to its old image and ushering in a new one by turning the demolition of its last restaurant into a live consumer event. On Tuesday Aug. 5 at...
SINCE LAUNCHING ITS MY CIRCLE CAMPAIGNย in 2006 Alltelย Wireless has executed nine My Circle-themed consumer sweepstakes programs and has given away more than $1 million in prize packages. The brandโs eighth contestโthe My Circle...
One thing hoteliers all agree on: Consumersโ needs are changing. They want rooms flush with outlets that cater to their tech gadgets they want top-notch in-room entertainment and they want premium creature comforts such as...
DARWIN TELLS US that only species with the ability to adapt to environmental changes can compete and ultimately survive. You ainโt just whistling Dixie Charlie. The mobile marketerโs world has changed dramatically in one short...
