Woman Of The Year

Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon Mary Dillon and her four kids grabbing a quick bite. The company’s executive vp and global cmo eats there several...

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NYC Turns Streets Into Pedestrian-Friendly Walkways

For three Saturdays in August the Big Apple is temporarily blocking taxis and cars from one if its busiest city streets and is instead welcoming pedestrians to stroll walk bike and run the nearly seven-mile...

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Bravo’s Top Chefs Hit the Road

Bravo TV has launched Top Chef: The Tour a grassroots mobile experience that has many of the contestants from the reality show out on cooking demos and meet-and-greets with fans around the country. The tour...

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Dell Promotes Tour With Giant Beach Towel

To get consumers psyched about its Summer Rocks Festival Tour Dell recently blanketed popular recreational spots across the country with a giant beach towel. Made up of individual soft bamboo material towels the 35-by-60-foot giant...

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Ford Shows Off Sync Technology In 28-city Tour

To create buzz for its Sync technology offered in Ford Lincoln and Mercury vehicles Ford is connecting with consumers in 28 cities at state fairs festivals and other family events through next month. The tour...

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Qwest Ties High Speed Service To Racing Record

To connect with Minnesota Vikings fans Qwest Communications on Sept. 21 set up the Qwest High Speed Challenge in an area outside the Metrodome where the Vikings have an interactive experience open to the public...

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UPS Sponsors Driver David Ragan

UPS has signed a multiyear deal to sponsor NASCAR driver David Ragan. Ragan will race the No. 6 UPS Ford Fusion next year in the Sprint Cup Series. Both Ragan and Roush Fenway Racing (the...

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Unconventional Wisdom

For most cubicle dwellers it’s merely a question of Apple or PC. But for IT decision-makers database administrators cios and those tasked with keeping their companies’ multi-million dollar information systems running as efficiently as their...

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Big Screen: Your Next Meeting Could be Playing at a Theater Near You

For brands looking to stage events for consumers or employees the answer may be as close as their neighborhood movie theater. During off-hours those cushy seats and cup-holders are just sitting there empty; the big...

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Bumbershoot: An Underground Fave Spawns Innovation

The independent spirit spawned nearly 20 years ago by Seattle’s grunge movement still lives on at Bumbershoot—one of the nation’s largest arts and music festivals. In the shadow of the Space Needle sponsoring brands set...

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