Now in its 14th year the once scrappy and alternative sporting event driven solely by youth and counter culture is being populated by 30-somethings who have homes jobs and kids of their own. Yet despite...
Japanese clothier Uniqlo set up shop in the heart of Times Square on Nov. 18 to introduce its Heat Tech thermal underwear line to the U.S.ย From 10 a.m. to 1 p.m. New Yorkโs huddled...
To promote its new handheld device the BlackBerry Storm Verizon Wireless in November launched a series of promos in Atlanta Chicago New York City and San Francisco that had consumers grabbing among a flurry of...
Now in its second year on the road the NBA on ESPN RV Tour will double its reach from 20 games to 40 games to promote ESPN and ABCโs expanded coverage of the NBA season....
Starburst this month is concluding a national tour designed to drive trial and purchases of its new Gummiburst liquid-filled gummies. The tour which debuted this fall and ends on Dec. 11 hit almost 30 college...
TBS created awareness and drove ticket sales for its โVery Funnyโ comedy festival via pedal pushers who served as brand ambassadors and moving billboards. The Comedy Festival took place Nov. 20-22 at Caesars Palace in...
Tecate will celebrate Mexican Independence Day (Sept. 16) throughout the month of September by sponsoring three boxing bouts featuring celebrated Hispanic boxers. Itโs all part of the brandโs expanding partnership with boxing promotional firm Golden...
Gold medalist Michael Phelps made a splash in New York City the day after he returned from the Olympics. EM was on site when the 14-time gold winner presented a $20 000 Play Every Day...
Samsung earlier this month celebrated fashion designer Valentino with a seven-day exhibit in New York City that is now showing in London through Sept. 19. The exhibit entitled โThe Red Thread: The Inspiration and Passion...
Kia Motors the category sponsor of the NBA activated its presenting sponsorship of NBA Tip-Off Week Oct. 28-Nov. 3 with several activities in New York City.
