Digital signage is More Than Glorified TV

Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in your favorite restaurants stores and outdoor spaces—are more than glorified TVs. Passersby in Toronto earlier this year were stopped in...

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HBO Hugs It Out For Store Promo

HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed to promote the store’s campaign around the 50th anniversary of the peace sign.

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Talbots Promos New Collection Via Hostess Program

Talbots recently leveraged customer relationships to create a program that had event hostesses (top Talbots’ customers) preaching the highlights of the brand’s latest collection to friends.

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Emergen-C Adds New Elements To Burton Partnership

Vitamin water mix Emergen-C has added new interactive elements in year two of its sponsorship of the Burton Super Demo Tour which hits snow and ski resorts around the country and the Burton U.S. Open....

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Kiplinger’s Launches Year-Long Tour

Kiplinger’s Personal Finance magazine has launched Your Money Bus Tour a year-long coast-to-coast program traveling to 60 cities offering free financial advice from professional financial advisors. The National Association of Personal Financial Advisors (NAPFA) Consumer...

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USA Caffeinates Commuters To Drive Tune-In

For two days last week USA Network reached out to morning commuters on the streets of New York City to promote the return of its series “The Starter Wife.” Brand ambassadors decked out in bright...

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Nautica Connects With The Khaki-Set

To introduce its new line of men’s khakis called True Khakis Nautica in mid-September hit city streets for three days in Atlanta Charlotte and Durham N.C. with its Nautica Fashion Coast Guard campaign. Starting on...

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Huggies Connects With Moms

Huggies has launched a month-long five-city tour that celebrates its 30th anniversary and the moms who support the brand. Called the Generation Huggies Program the tour officially debuted on Friday Oct. 3 at the Union...

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L.L. Bean Camps Out To Create Buzz

To drive consumers to its newest store in Skokie IL L.L. Bean set up camp with events in nearby Chicago. The Great Urban Outdoors events took place in the two weekends leading up to the...

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ioSafe’s Demo Makes The Most Of A Small Budget At CES

Giving consumers the chance to experience products first-hand is what the Consumer Electronics Show is all about. But with this year’s economic problems big and small brands alike had to get scrappy—often moving the entire...

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