Brand ambassadors walk countless miles every year but now there are new eco-minded technologies can maximize the value of their activity while at the same time minimize their footprints (carbon that is). Get these on...
This September Oracle threw the greenest OpenWorld in the eventโs 12-year history. By taking inspiration from its environmentally committed employees foreign partners and host city of San Francisco Oracle significantly reduced the impact of its...
Going on the festival circuit or heading out to malls or NASCAR races will certainly get your brand a lot of touches. But in todayโs cluttered marketing landscape numbers arenโt the only consideration. To make...
Sugar Bowl title sponsor Allstate kicked off the New Year with the 2009 Allstate Sugar Bowl Fan Fest held in New Orleans Dec. 31-Jan. 1. The Fan Fest offered interactive football-themed games and exhibits live...
Turner Classic Movies is letting consumers step inside a vintage DC-3 airplane as part of the networkโs activation at four air shows this summer. The cable channel has set up shop at shows in Seattle...
Starbucks Coffee is inviting consumers to check out a traditional coffeehouse atmosphere with a New York City pop-up store. Open from last Thursday through next Mondayโto coincide with Fashion Weekโthe Starbucks Salon is hosting readings...
Brown-Formanโs Southern Comfort is in the midst of a four-market concert series showcasing an eclectic mix of musical performances from punk band Flogging Molly to hip-hop act The Roots.ย SoCo is producing two-day mini music festivals...
Lincoln is giving prospects the chance to test-drive four new vehiclesโand get tips for creating gourmet mealsโwith a 10-market tour.ย The Savor the Dream tour is hitting fairs festivals and public spaces with a 100-foot-by-100-foot footprint....
More than 15 000 peopleโdouble the brandโs initial expectationsโhave registered for an online promotion around Hampton โs sponsorship of the National Black Family Reunion at the National Mall in Washington DC.ย
The Macyโs Thanksgiving Day Parade is seen live by three million people in New York City and tens of millions more on TV each year. But the retailer just launched a mobile marketing initiative that...
