The Brief: Harvesting Screams and Ferry Fashionistas

This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS.

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Q&A: 10 Minutes with John Blyth of Ricoh

When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional....

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Video Showcase – 09/18/24

Sega + 2Heads Immersive Gaming Experience for fans at AX24 SEGA and 2Heads delivered an unforgettable Anime Expo '24 experience with a giant Gauntlet Runner ship from the new Metaphor: Refantazio, hosting an immersive game...

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Field Report: King’s Hawaiian Launches the Snack House Tour with Eli Manning and a Pretzel Bites Mobile

Under blue skies in Manhattan’s Flatiron Plaza on Thursday, Sept. 12, an orange force baked its way into the morning commute as King’s Hawaiian, known for its rolls and breads, officially launched the Snack House...

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Surf Expo Exhibit Trends: Brands Roll in with Wood Features, Pony Walls, Live Models

We were stoked to attend our first Surf Expo, Sept. 5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and...

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Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from...

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Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’

AARP, the association for people 50 and older, is all about popping up in unexpected spaces where it can engage its current audience as well as the next generation. When the Rolling Stones approached AARP...

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Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff

It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support...

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EM Exhibit Strategies: September 2024

Wood is warming up show floors this season. The material helped Boehringer Ingelheim strengthen its sustainability story around patients, people and planet (check out the brand's use of FSC-certified wood and use of food-grade oils). At...

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Field Report: Walls, Wellness and Art at the MAGIC / Project Shows

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets....

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