Multicultural Marketing: AT&T Sponsors Quilting Tour

In an effort to connect with black consumers and communities AT&T has announced a sponsorship of a multi-city college tour featuring music and folklore presented by the Gee's Bend Quilters Collective a group of more...

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Emerging Technology

The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below. Technology: 2-D Barcoding People use their camera phones to...

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Tech Report

The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below. Technology: 2-D Barcoding People use their camera phones to...

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10 Technologies You Want to Know About Right Now

Ten technologies you want to know about right now If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the...

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On-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment

It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an entrée into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WME’s...

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Pepsi Rebrand Takes Event Savvy

LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is even tougher. Witness the recent debacle that unfolded when Tropicana redesigned its orange juice packaging. After weeks of consumer outcry the brand dumped the new...

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Luxury Events Engage the Affluent

The luxury sector like mainstream America for the first time in decades has fallen on hard times. Layoffs in banking and finance have slowed sales of diamond-encrusted Swiss watches designer apparel and sleek sports cars...

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How Green Screen Activations Can Generate Leads

Green-screen photo activations have long been used to entice customers to exchange personal information for a memorable moment captured on film. But despite its popularity marketers may not be making the most of the data...

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Companies are not listening to their customers

A RECENT STUDY by the CMO Council found that when it comes to listening to their customers most companies are turning a deaf ear. That’s surprising especially in this environment where feedback is more critical...

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HP goes virtual

For a technology brand with the word “invent” as its slogan an early foray into the world of virtual events may not seem like much of a stretch. It was Bill Hewlett and Dave Packard...

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