Websites Extend the Lifespan of Live Events

Having a web presence as part of a fully integrated event campaign is no longer a nice add-on; it’s now an almost expected part of the mix both for b-to-b and consumer events. But marketers...

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How to Protect Sponsorships from Fallen Stars

It’s all fun and games until somebody loses the series—or fails a drug test or wrecks that shiny new race car or gets arrested or burns a house down or well you catch our drift....

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Lessons Learned from the Cartoon Network Bomb in Beantown

When the Cartoon Network set out to promote “Aqua Teen Hunger Force” with a 10-market guerrilla marketing effort the company never could have imagined the publicity the stunt would get.

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How to Scout for Emerging Musical Talent in Local Markets

Any brand with enough money can attach itself to the biggest music acts in the world. But finding a lesser-known band—one that hasn’t hit iTunes or the Billboard charts yet—can be more difficult. Hooking on...

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Graffiti Artists Put Their Mark on Mainstream Brands

It might seem counterintuitive but letting someone else put their mark on your product might be the hook you need to connect with certain consumers. That’s why marketers are signing deals with street-style artists—letting them...

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Trade Show Exhibits Get Upgraded with Architecture

Using materials that give your trade show exhibit an upscale polished appearance can be an easy way to communicate the sophistication of the brand. Now brands are tapping into the latest trend in upscale looks:...

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Cutting a Deal with Fair and Festival Properties

If you suspect your mobile marketing vehicle may be as much of an attraction as the events you’re bringing it to there’s good news. When it comes to negotiating with properties and venues there’s sometimes...

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Healthy Brand-Agency Partnerships Take Work… EM is Here to Help

For event marketers the bonds between brand and agency are so close they’re often downright personal. With big budgets at stake—not to mention the tight deadlines and long working hours—it’s no wonder the dream partnerships...

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Subway Surprises New Yorkers With Random Acts Of Fitness Rewards

Subway wants to shed its image as just a dieter’s fast-food delight so to kick off a new fitness-focused message and its new Fresh Fit menu options the sandwich chain hit Times Square—guerrilla-style. 

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THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS

THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS  

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