General Motors used a bash at New York City's Hard Rock Cafรฉ to unveil three Saturn vehicles in concert with the automaker's presence at this week's New York International Auto Show.At 10:45 p.m. last Tuesday...
The 2006 Experiential Marketing Summit is three weeks away. Attendance is up by 30 percent and with only 27 spots left the conference will sell out soon. Reserve your space today!
Toyota has "hired" 10 art-school classes to create launch campaigns for its new Yaris subcompact. Other brands have hired college classes to devise youth-focused marketing strategies but Toyota chose art school students because it's seeking...
Following a long run with MasterCard as sponsor FIFA has signed rival Visa as the property's global payment card partner from 2007 through 2014. MasterCard's sponsorship runs through the end of the year.Michael Lynch Visa's...
Bringing celebrities to trade show booths has become a popular way for brands to gain media exposure and boost attendance. Actors singers and athletes are nearly as likely to show up at trade events as...
Dick's Sporting Goods has launched a 20-market mobile tour that features 10 tented activity areas focusing on outdoor sports.The Dick's Outdoor Adventure Tourโthe company's first-ever mobile effortโfeatures an 80-foot-by-120-foot setup with activities ranging from a...
A new guerrilla campaign is helping online gourmet grocer FreshDirect play up its consumers' on-the-go lifestyles as the grocer enters new markets in New Jersey and Long Island; the company is also hitting Manhattan in...
Merisant's first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. "We want to make Equal more of a visible choice than an invisible brand " John Callahan senior brand manager for Equal...
Sears Roebuck and Co. brought its spring-themed TV spots to life in New York City last Tuesday. One hundred women dressed in identical apparel featured in the commercials walked together through Manhattan distributing style guides...
Houstonโs NBA Jam Session drew more than 100 000 fans over five days to the George R. Brown Convention Center just a block away from the Toyota Center where the worldโs best hoops players flashed...
