Grassroots Events: HGTV Throws Block Parties For ‘Restore America’

HGTV is using events to complement its Restore America PSAs which highlight building restorations the network has done in cooperation with The National Trust for Historic Preservation. The network is hosting block parties for communities...

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Street Marketing: Zone Labs Uses Wallet Drop To Tout Security

Zone Labs an Internet security software manufacturer just “strategically lost” 5 000 wallets on the streets of San Francisco to raise awareness of online identity theft and promote its product as a solution.   Wallets...

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Media Events: Airforce Nutrisoda Gets Salon Style For Product Intro

To support launches in 12 new markets with a twist that reflects its “health spa in a can” positioning Airforce Nutrisoda is holding press events at a high-end premium spa in each city.   The...

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Word To Your CEO: Exelon Exec Causes Flap At Tut Exhibit

Is it possible for ceos to show a little too much love for the events they sponsor? Apparently the answer is yes and the top boss of Exelon found out the hard way.   Exelon...

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Mobile Marketing: All Spins Through Manhattan

Unilever’s all laundry detergent ended a two-week single-market mobile campaign aimed at driving home a key product attribute. The exteriors of the two “small & mighty Clothes Buses” were covered with 32 loads of shirts pants...

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Summer Events: Dunkin’ Donuts Brings The Beach To Three Cities

Dunkin’ Donuts is promoting its new tropical flavor smoothies with beach parties—at non-beach locations—in Boston Chicago and Jackson NJ . The events feature limbo and hula hoop contests; winners can score DD gift cards and...

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Guerrilla: Ikea Spreads Furnishings Throughout NYC

Ikea stormed into New York City during the International Contemporary Furniture Fair with a street campaign that brought the chain to life. The catch? The retailer wasn’t invited to the event.   Instead Ikea set...

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Sponsorships: Lever 2000 And Tennis Make A Love Match

Unilever’s Lever 2000 brand has announced a multiyear sponsorship with the United States Tennis Association. Lever 2000 becomes a sponsor of the US Open the 10-event US Open Series and each of the series tournaments....

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Deals: Target To Light Up Broadway Under The Stars

Target signed as presenting sponsor of Broadway Under the Stars a free outdoor concert scheduled for June 26 on the Great Lawn in Central Park . The concert will feature Broadway actors (names are still...

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Proprietary Events: IBM Goes To India For Its Biggest Event Ever

Earlier this month IBM executed the largest live event in the company’s history—a town hall gathering for 19 000 employees in India including 10 000 in Bangalore and 9 000 linked by satellite from Delhi...

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