Live from CEMA: Is Your Event Operation SOX-Compliant

DANA POINT CALIF. JULY 18 2006 – Passage of the Sarbanes-Oxley act was intended to mandate corporate transparency and expose fraudulent business practices. But if you think SOX is the worry of public-company CFOs think...

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Cool Venues: First National Event Campaign For Netflix Puts Movie Fans On Location

Cool Venues: First National Event Campaign For Netflix Puts Movie Fans On LocationNetflix began its first-ever multimarket event campaign last week. The online DVD rental service is traveling across the country to screen 10 classic...

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Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out Eagle

Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out EagleNike’s 6.0 action-shoe brand is hitting surfing and skateboarding events this summer with a vintage AMC Eagle that’s pimped out especially for the action sports crowd....

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Mall Marketing: After Success In New York Citibank ThankYou Program On The Road

Mall Marketing: After Success In New York Citibank ThankYou Program On The Road What started in New York City as a one-off event earlier this year has become a multimarket event campaign for Citibank.

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Trade Shows: E3 Announces Major Revamp

Trade Shows: E3 Announces Major RevampIt’s another major sign of the industry’s evolution from massive one-off trade show exhibits to integrated event initiatives. The Entertainment Software Association owners of the evergreen videogame show E3Expo last...

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Tactics: Melitta Arranges Campus Sampling Through Residential Life Offices

Tactics: Melitta Arranges Campus Sampling Through Residential Life OfficesMelitta USA is staking out college dorm rooms to build preference among the next generation of caffeine junkies. The company is seeding 36 college campuses—all in the...

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Activation: Maxell Leverages Its First X Games

Activation: Maxell Leverages Its First X GamesMaxell has made its first-year sponsorship of the X Games held last weekend in Los Angeles part of a multimedia campaign to reintroduce the brand’s iconic “blow away guy.”One...

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Strategy: UBS Enhances Orchestra Activation; Adds Minnesota To Lineup

Strategy: UBS Enhances Orchestra Activation; Adds Minnesota To LineupOrchestras have been one of its core sponsorship platforms for the last three years but financial services giant UBS says it’s leveraging better these days. Now the...

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Hispanic Marketing: Sprint And Dr Pepper Use Concerts To Make A Connection

Hispanic Marketing: Sprint And Dr Pepper Use Concerts To Make A ConnectionSprint Nextel is targeting Hispanic consumers with a title sponsorship of rock band Maná’s upcoming U.S. tour. As part of the on-site activation consumers...

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Virtual Events Are Gaining Momentum

Love it or hate it there’s no stopping the trend: B-to-B events are moving from the convention center to the computer screen. Despite their high-tech persona the appeal of virtual trade shows and meetings is...

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