Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But donโt assume that all the fun is for consumers. The same...
Marketers begin to leverage the valuable real estate outside mobile vehicles as much as they do inside spaces As more companies dive into mobile marketing the onus is on each brand to find a way...
Robert Mondavi Private Selection is bringing the California wine country experience to cities across the country with a tour designed to educate consumers both about wine in general and Mondavi products specifically.ย
Beauty brand Lumene this month is launching an anti-aging skin treatment in the U.S. with a sampling effort at high-traffic areas and CVS/pharmacy stores in Boston New York City and Philadelphia.ย The events called Orange Carpet...
Dr Pepper and partner MTV are locking pop band Cartel into a transparent bubble on New York Cityโs Pier 54 and giving consumers all-angle access while the band records its next album. Beginning on May...
Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was...
The Today Showโs eighth annual โWhere in the World is Matt Lauer?โ series got a boost in viewership this year thanks in part to a new integrated campaign that leveraged the web a user-generated video...
To promote the last installment in the Harry Potter book series Harry Potter and the Deathly Hallows Scholastic is sending a purple double-decker (painted like a triple-decker) bus to libraries across the country. The Harry...
If PUMAPalooza doesnโt sound like your dadโs golf tournament then the marketing message is spot-on. Puma the German tennis shoe and athletic apparel company is launching a series of proprietary golf scramble events to shake...
The WE networkโs cake-covered brides are back baby. And this time theyโre madderโand hungrierโthan ever. To recap the network generated buzz for reality show โBridezillasโ in 2005 with a find-the-cash-in-the-cake stunt (brides fought tooth and...
