September is a month typically associated with Fashion Week and fall fashion magazines. This year however it also included Fashion’s Night Out an event held on Sept. 10 from 5 to 11 p.m. designed to...
Mobile phones have become more than just a device for making calls. More than ever they’re an integral part of people’s lifestyles and their identities. People are watching movies and listening to music on their...
For many event marketers and their customers taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live...
Even the most elaborate publicity events can fall flat if the hook isn’t worth nibbling on. Adding a Guinness World Record attempt to your program can not only entice fickle journalists to attend it can...
The conventional wisdom about green-screen photo activation says that it needs to be stationary within the footprint and should feature a large well green screen. Today’s green-screen activations however are growing up and moving out...
Data is king. Every marketer knows it but too often valuable hours are wasted compiling hundreds of data points into a useful format when the time could be used to analyze the metrics and show...
In today’s difficult economy every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner. Whether you’re exhibiting at...
Laptops were all the rage that is until cell phones turned into mini personal computers. Now consumers get sports updates the weather email photos and news—you name it—all on a device that fits in the...
If the tale of the tortoise and the hare has taught us anything it’s to never underestimate the underdog. Big brands with big budgets may have a head start in the marketplace but just like...
EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking Saying that this...
