Over 100,000 attendees rolled into Las Vegas for the Specialty Equipment Market Association (SEMA) trade show that took place at the Las Vegas Convention Center Nov. 2 to 5.
It was all about firsts for Mercedes-Benz at this month’s Spring 2011 Mercedes-Benz Fashion Week at Lincoln Center in New York City. It was the first time the automaker and presenting sponsor debuted a vehicle...
This holiday season, Microsoft gave passengers at several U.S. airports the gift of free photos with Santa Claus. From Nov. 23 to Dec. 21, the brand set up its Holiday Photos on the Fly booth...
To put its car audio and satellite navigation systems in the hands of its primary target—18- to 35-year-old male drivers—Pioneer’s United Kingdom division has beefed up its marketing efforts with experiential tactics that in six...
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest...
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest...
For years, the conventional strategy for photo activations was to use them to create a draw to the footprint at a trade-show booth or consumer event, and then invite attendees to take a branded photo,...
Michael McNally, brand relations director at LEGO, recalls being fascinated as an 11-year-old on a shopping trip with his mom at Columbia Mall, in Columbia, MD, where the LEGO World Show was on exhibit. “I...
