Paint and coatings manufacturer Valspar is hoping to create some visibility for its new consumer paint brand as a sponsor of the United States Tennis Associationโs 2007 US Open.ย
Allstate is expanding its involvement in NASCARโs Drive for Diversity effort. This is its third year supporting the program which seeks to develop minority and female drivers and crew members.ย and this time around it...
Shoppers at Taubman Centers will soon have a cool place to kick back. Sharp is bringing AQUOS Entertainment Lounges which will feature the high-definition TV from Sharp Electronics to 10 of Taubmanโs centers. The partnership...
Retailer L.L. Bean is taking the brand experience outside of its stores with plans to develop a 700-acre outdoor adventure center in Freeport ME about a mile from its flagship store. The company acknowledged preliminary...
Tips for making the most out of film festival sponsorships The chance to sponsor a film festival can be a sparkly proposition for brands. Events such as the Cannes Film Festival Sundance Film Festival and...
The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology being used at events Army Navy Air Force Marines. The one thing the four branches of the armed forces all...
A neuroscientist a color expert and a feng shui master walk into an event... When youโre trying to strike a chord with audiences thereโs a lot more to consider than just sight and sound. Marketers...
An inside look at Sunโs practical environmentally friendly conference upgrades Despite the standard perception creating an environmentally friendly event doesnโt necessarily mean breaking the bank. A few key decisions made in the planning process can...
