How Roland Created an Exhibit that Worked

How Roland created a 40 000-square-foot exhibit that worked

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BarCardz.com Takes on MySpace and Facebook by Leveraging Live Events

New social networking site BarCardz.com takes on MySpace and Facebook by leveraging live events Young people will tell you—MySpace and Facebook would be way cooler if it weren’t for spam unsolicited invites and pervs.

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Mobile Marketing: L’Bel Paris Takes Spa Experience On The Road

Beauty company L’Bel Paris is kicking off its debut in the U.S. with an event tour that’s bringing a mobile spa to 100-plus locations in California through December. 

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Event Tours: SunnyD Adds New Elements To Road Trip

In the second year of its Summer 4Ever Road Trip Sunny Delight Beverages’ Sunny D brand has added a few new elements to the program. Most notably the brand has replaced last year’s brand-wrapped ice...

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Legal Action: MasterCard Settles Drops Fight For World Cup

After more than a year of legal wrangling MasterCard announced on June 21 that it will take a $90 million payout and walk away from its fight to win sponsorship rights for the 2010 and...

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B-to-B: Tellabs Connects With NXTcomm Attendees

Telecommunications equipment manufacturer Tellabs entertained and engaged when it brought together some of the newest interactive technologies with the popular Nintendo Wii to draw attendees to its booth at this year’s NXTcomm in Chicago. NXTcomm...

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Grassroots: Pup-Peroni Brings Out Pup Patrol To Promote Sweepstakes

If it were an MTV reality show it could be called “Pimp My Dog’s Ride.” Del Monte’s Pup-Peroni dog snacks brand is partnering with Jeep and real “Pimp My Ride” auto customizers Galpin Auto Sports...

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Sports Marketing: Sunoco Targets NASCAR Fans

Sunoco is bringing together four of NASCAR’s top drivers—Dale Earnhardt Jr. Tony Stewart Kasey Kahne and Jimmie Johnson—with Orange County Choppers (of Discovery Channel’s “American Chopper” fame) to design a custom motorcycle for each driver....

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Targeting: Visa Sponsors Amateur Filmmaking Competition

Visa is taking a cinematic approach to its newest sponsorship. The company has partnered with the 48 Hour Film Project (48HFP) the oldest and largest international timed filmmaking competition as sponsor of the 48HFP 2007...

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Mobile Tours: Lucky Jeans Rides the Denim Highway

Lucky Brand Jeans is touring the country this summer in a psychedelic bright orange and yellow 1949 vintage Flxible bus. The jeans brand is taking the interactive mobile tour called Denim Highway to music festivals...

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