Sponsorships: ING Expands Its Marathon Empire To The Mile High City

ING announced last week that it will add the Denver Marathon to its expanding portfolio of marathon sponsorships. The multiyear deal also makes the company the title sponsor of the ING Marathon Relay a four-person...

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How GE’s Water Tour Paid Off

GE Water trades in hundreds of trade shows for a paid proprietary event program. A look at how its first-ever World Water Tour is paying off Filters that turn salt water into drinking water. Mobile...

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Tastemakers in New and Creative Ways

Product sampling programs target tastemakers in new and creative ways Street-corner handouts during rush hour and pop-up stands at fairs and festivals have long been the vehicles of choice for sampling campaigns. But to really...

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Taking the Proprietary Property Plunge

What to consider before taking the proprietary property plunge

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Consumers with the Most Spending Power Are the least Brand-Loyal buying

Surprising research shows that consumers with the most spending power have the least brand-loyal buying habits. Four ways to engage the new upper crust Looking to woo the affluent? According to a survey conducted last...

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Connect at Food and Wine Events

How to connect at food and wine events

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Budgets are on the Rise

Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?

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Malls Evolve

Malls continue to evolve into 360-degree marketing platforms When you think of the American shopping mall what comes to mind? Lionel Richie instrumentals piped in on a tinny sound system? Blenders whipping up another batch...

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How Brands Can Join the Green Team

Want to be more Earth friendly? Take this advice from brands that already walk the talk

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Inside Best Buy’s Analytics-Based

Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing mix A lot has changed since Best Buy first opened its doors 41 years ago.

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