Brands use Fashion Week sponsorships to strut their stuff reach influencersโand just plain look good When it comes to glitz few events in New York City can rival Fashion Week the semi-annual ritual under the...
Looking to become โmore flexibleโ and to โbetter differentiateโ its brands GM will no longer sponsor the Olympics after the 2008 summer games in Beijing.
As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.
Canon plans to give New Yorkers a first-hand look at the new Face Detection Technology available on its PowerShot digital camera during the U.S. Open tennis tournament this year.
Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as...
To leverage its official sponsorship at last weekโs Summer X Games in Los Angeles Schick Quattro built on-site presence with a branded skate park (smaller than what the pros use but still legit for fans)...
Television has always brought families together but Panasonic has a hunch that its HD products can do more than just draw slack-jawed sofa potatoes into the living room.According to a Panasonic-sponsored Harris Interactive survey 63...
Del Monteโs Meow Mix is giving pet parents a chance to embrace their inner feline with the Meow Mix Acatemy an event program featuring a variety of cat expertsโincluding feline behaviorists therapists veterinarians and pet...
Cintron Beverage Group is putting a fleet of tricked out Chevy HHR Panel vans on the road to raise brand awareness of its year-old line of energy drinks. The black and silver vehicles feature customized...
As part of its US Open sponsorship Lexus created a three-day virtual tennis tournament at New York Cityโs Rockefeller Center. Playing tennis on Nintendoโs Wii console participants vie to win the grand prizeโa one-year lease...