Procter & Gambleโs Secret deodorant is rolling out its new Because Youโre Hot campaign with the help of a celebrity-endorsed amateur dance contest. Secretโs Show Us Your Moves casting call tour kicked off Aug. 23...
Upscale Italian beer brand Peroni Nastro Azzurro is looking to break boundaries and challenge the traditional beer drinking market to capture the attention of stylish consumers at Mercedes-Benz Fashion Week. The beer which last year...
To engage consumers and gain awareness and trial Lever 2000 is serving up a US Open sponsorship activation that includes free group tennis lessons a sweepstakes to win five days in New York City and...
Canonโs Contests Connect Fans And PhotographersCanon announced in September that it will continue to be the official camera category sponsor of the NFL until 2010 making it the leagues longest-running sponsor. To give its new...
La Costeรฑa will wrap up its La Costeรฑa Feel The Heat Jalapeรฑo Eating Challenge Tour with a big-league finale in Chicago on Sept. 16. The event held in conjunction with the 2007 Major League Eating...
Allstate Tailgates To Boost Local TiesAllstateโs Field Goal Net program (think good hands logo catching field goals at college games) has doubled since 2005 to include 60 schools and 16 bowl games. This year the...
Kiwis (thatโs slang for New Zealanders) love their Speightโs Gold Medal Ale. So when an ex-pat named Tim Ellingham lamented to the beer maker that he couldnโt get his favorite lager in London the brand...
Alltelโs My Circle First And Ten sweepstakes gives one fan from each of 16 collegiate and professional football teams a shot at winning $100 000. One randomly chosen competitor gets to take the field along...
Qwest is hoping to attract consumers to its presence at Omahaโs Ak-Sar-Benโs River City Roundup this weekend with the help of an unlikely talentโa mathematical mastermind.Scott Flansburgโa.k.a. the Fastest Human Calculatorโwill be on site with...
Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with...
