Held at the Experiential Marketing Summit EMโs executive roundtable put top-level event marketers together in a room for a no-holds-barred discussion of the state of the industry. As a follow-up to Collaborative Efforts our October...
GM cuts its Olympic ties but the move doesnโt dent brand marketersโ affinity for long-term deals With GM pulling out of the Olympic Games are long-term sports sponsorships dead? The consensus among top brands is...
Brands target the celeb-obsessed by sponsoring high-profile green rooms The green room is traditionally a quiet backstage area where talent and celebrities cool their well-shod heels away from the maddening crowds. These are an often...
Brands use exclusive perks to strike chords and make connections at events Customer rewards are no longer just for the super-rich. Theyโre one of the fastest growing ways to build customer loyalty at events. American...
Photo and video activation grows more fun for attendees and more flexible for marketers Like moths to a neon green flame consumers still canโt get enough of traditional photo activation. But like so many things...
Photo and video activation grows more fun for attendees and more flexible for marketers The ways to get involved are as diverse as the destinations themselves. Affluent adventurers can try out Pentax cameras among the...
Government proclamations arenโt just for recognizing causes anymore Secretaries day. Earth Day. Leif Erickson Day. (We donโt get that last one either.)
How to turn your hospitality activations into real business-generating opportunities There are two ways to look at hospitality. Some marketers view it as a nice value-add to a comprehensive sponsorship package. Other dare we say...
25 tips for keeping your top event staffers happy and motivated Itโs 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended...
