10 Technologies You Want to Know About Right Now

Ten technologies you want to know about right now If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the...

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EM Follows Up on Five Years of Cover Stories

EM Follows Up On Five Years Of Cover Stories Dean Acheson may have said it best. “Always remember that the future comes one day at a time.” In the event business the future comes one...

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Where Are They Now: Don Schmid

October/November 2002 Chrysler Back then: In his role as chief mechanic of DaimlerChrysler’s global event portfolio Don Schmid director-global event marketing was our very first cover boy. Schmid revved up 1 500 events half of...

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Where Are They Now: Michael Lynch

February/March 2003 Visa Back then: Cover stud Michael Lynch senior vp-sponsorships and events was heading up Visa USA’s “secret regime” in the battle for consumer share of wallet. Lynch’s chief weapon sponsorships at the time...

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Where Are They Now: Chevrolet

June/July 2003 Chevrolet Back then: Chevy’s team was finally rested up after the 2002 Olympic Torch Relay the largest marketing initiative in GM’s history. It was a 117-city extravaganza involving 11 000 torchbearers witnessed by...

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Where Are They Now: Lego

August/September 2003 Lego Back then: When Vince Rubino marketing programs project manager appeared with Michael Boland senior brand manager and Paul Schou vp-brand marketing event marketing was at an all-time high for this kid-focused brand....

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Where Are They Now: Micky Pant

November/December 2003 Reebok Back then: Micky Pant Reebok cmo was sporting an Event Marketer Dream Team jersey and sweatpants in the Reebok corporate showroom.

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Where Are They Now: Kevin Demsky

May 2003 FedEx Back then: Kevin Demsky was whipping up a recipe for Memphis-style sponsorships that is almost as unique as the region’s babyback ribs. Demsky told EM that FedEx sponsorships are “a conduit” for...

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Where Are They Now: Steve Baskin

June/July 2003 ING Back then: Steve Baskin (in tie) vp-brand development and sponsorships and team were sprinting over the Brooklyn Bridge with the win of a lifetime a Grand Ex Award for ING’s title sponsorship...

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Where Are They Now: Lou Bitonti

Jeep August/September 2004

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