November/December 2004 Washington Mutual Back then: When Cheryl Di Re senior vp-marketing appeared on EMโs cover as captain of our 2004 Dream Team she was ramping up a strategic marketing plan that included events from...
February/March 2005 Miller Brewing Back then: In 2005 Steve Lauletta director-sports and event marketing was focused on redefining and refining Millerโs event mix with a high-touch approach that was locally driven.
May 2005 Bank of America Back then: Two years ago Bank of America was on a growth jag beefing up consumer capabilities bolstering commercial lines of business and enhancing rate derivatives and equity productsโand dialing...
June 2005 American Express Back then: Rich Lehrfeld (in jacket) vp-global sponsorships was hitting an ace with AmExโs sponsorship of the US Open which turned New York into Tennis Town and netted the brand a...
August/September 2005 Avaya Back then: Avaya was kicking up its second FIFA World Cup sponsorship and Jocelyne Attal cmo was crafting a yearโs marketing message around the idea that if the high-tech company can provide...
Sony Electronics has just embarked on a five-month event push focused on Hispanic consumers in and around Los Angeles. The manufacturer is setting up a branded environment in parking lots of key retailersโboth big chains...
Diageoโs Baileys Original Irish Cream brand has taken title sponsorship of R&B artist John Legendโs upcoming tour which kicks off in Atlantic City on Friday. The brand is activating on site with the Get Together...
ย Petco Animal Supplies is driving traffic to eight of its Colorado stores by inviting consumers to enter their pets in competitions for Petco gift cards.ย
DaimlerChryslerโs Chrysler brand is introducing its new Aspen SUV to black consumers with title sponsorship of Patti LaBelleโs current tour. โIt gives us a chance to do something demographically targeted as opposed to a big...
Itโs known for its beach-themed TV spots but Coronaโs latest sponsorship gives the brand an entrรฉe into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WMEโs...
